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	<td align="left"><P><H2>Payday Loan & Cash Advance Industry</H2><BR>
	                        <I>Industry Overview</I></P>
							


<P>Welcome to one of the fastest growing businesses in, not only the United States, but Canada, 
Australia, England, New Zealand, South Korea and more.  The payday advance industry was virtually 
nonexistence in 1990.  One payday advance group estimates over $25 billion dollars in payday advance 
revenue will occur in 2003.  100 million transactions will occur.  12 million households will be 
served.  The Tennessee Department of Financial Institutions reported to its legislature that 
licensed payday lenders earned over 30% return on investment in the first nine months of legal
 operation.  Stephens Research, a well-known investment banker forecasts a potential mature
  market for 25,000 stores generating $6.75 billion in fees annually this year!  We estimate 
  there are currently 40,000 people employed in the industry with $1.1 billion in wages paid 
  by payday advance employers.  </P>

<P>Due to the mergers and acquisitions transpiring in banking, and the passage of new consumer 
finance and credit laws, there has never been a better time to enter this industry.</P>

<P>The bank branch on every corner is a thing of the past.  It’It's difficult to find branches in 
the inner city.  They have been moving to the suburbs where the money is. With the increase 
in direct deposit, check cashing companies like ACE are looking for new profit centers. 
 Additionally, high bank fees are driving this business.  According to the latest national 
 surveys, the average bank charge for a NSF check is $21.39.  That is for the first check. 
  Of course, the original recipient of the check will charge a fee also.  If a check writer
   were to bounce checks for $30, $35, and $41, bank charges could easily exceed $60 to $80
    or more.  If a check writer is aware of our services, they will realize it is in their 
	best interest to use us.  At our rate of $15 per $100, this check writer would save at
	 a minimum $45 with their bank and whatever fees the check recipients charge.  
	 A deferred deposit is their best choice!  </P>

<P>You may be surprised at the number of persons unable to manage their finances.  Thousands of 
people in your area find themselves a dollar short before their next payday.  The number of 
consumers with damaged credit is increasing dramatically.  A payday advance is the answer for them.</P>

<P>The rates we charge are no longer much of an issue today.  The real attention is given to 
our ability to correctly disclosure our fees and adhere to all the appropriate truth-in-lending 
laws, UCC codes, APR computations, etc.  Our Manual will help you address these issues.</P>

<P>Losses? It’s part of the business.  But they can be kept to a very minimum.  Less than 2% 
is easy if you do not break your rules and your underwriting criteria is conservative.  4% 
to 8% is quite normal.  Default rates for Internet oriented operations will be higher.  Our 
Payday Loan Startup & Training Manual <A HREF="payday-loan-training-manual.html">(more info)</A>covers 
this subject thoroughly.</P>

<P>Starting capital?  Whatever you have available.  The average payday advance (PDA) is $276 and 
rising.  You would tie up approximately $200 for 8 days on average.  You write a check for 
$175.95 for their check in the amount of $217.  That is an annual percentage rate in excess
 of 800%.  Its obvious tremendous returns are possible! Again, our 
 manual <A HREF="payday-loan-training-manual.html">(more info)</A>covers the 
 mathematics completely. </P> 

<P>Legislation?  Most jurisdictions have enacted legislation regulating (PDA) or “deferred 
deposits”. This is another reason for the sudden growth in this business.  In California 
for example, there was no money to be made in this industry until B1959 was passed in
 Sept. of 1997.  With its passage a new industry was born.  Michigan passed enabling legislation
 in November of 2003.  We find this situation 
 throughout the U.S, Canada, Australia and more.  Note that every locale is different.  
 Our Manual <A HREF="payday-loan-training-manual.html">(more info)</A>stresses that you must make every effort to educate yourself regarding 
 the laws of your geographic location.  Currently we know of operations in the majority 
 of the USA plus Canada, Australia, New Zealand, Costa Rica, Barbados, the Virgin Islands,
  England, South Korea and more.  The Payday Advance industry is following the same strategy 
  as the rent-to-own industry and the bank/credit card industry.  That is, hiring the very 
  best legal minds, forming self-policing industry trade groups and PACs to pass enabling 
  legislation.  Demand for our product continues at an incredible rate!  As more consumers 
  become aware of our product this growth will continue to explode.  These consumers, in 
  addition to those employed in our industry, are voters.  Legislators recognize this and 
  will continue to pass appropriate laws.  Of course the legislators also recognize the 
  significant licensing fees, taxes and employment income generated by our industry. The
  few states that do not have enabling legislation are being pressured by the internet and
  call center models. Additionally the regulators are forced to reassess their laws because they are bordered by
  states and provinces in which the regulators have embraced the payday loan product! Thus
  they force their residents to deal with internet and out-of-state call center operations.</P>


<P>Our Training Manual <A HREF="payday-loan-training-manual.html">(more info)</A>will enable you to participate in this exciting, new opportunity. 
 You can utilize a 6’ by 6’ area to earn a tremendous income.  Or, add this profit center 
 to an existing business.  Not only will you derive additional revenue but also 
 your customers can participate in both your businesses.</P>

<P>Our Payday Loan Startup & Training Manual <A HREF="payday-loan-training-manual.html">(more info)</A>covers 
all aspects of the business including day-to-day operations,
 pre-qualifying applicants, customer demographics, controls, tactics, strategies, 
 forms, minimizing losses, software programs, collections, equipment, sub-prime consumer 
 databases, walk-in trade, etc. </P>

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